Our company was born on the pool deck. As a father of two competitive swimmers, he watched his sons push themselves daily through middle and high school seasons filled with early mornings, long practices, and relentless exposure to chlorine. But alongside the dedication came a frustrating reality — constant itchy, dry skin and brittle, damaged hair. Store-bought shampoos weren’t designed for swimmers, and the problem never fully went away. Determined to find a better solution, he began formulating products specifically engineered to remove chlorine, restore moisture, and protect hair and skin from the unique demands of competitive swimming. What started as a solution for his own family became a mission: to create performance-driven care products that help swimmers feel confident and comfortable — both in and out of the pool.